Missha with over 20 years in the K-beauty market has gained a fair share of 10 million customers worldwide. Missha says their products are customer-lead, as in they listen to their customers stories and concerns to create solutions focused on functionality and efficacy. By gathering customer data and taking a deeper approach to various skin concerns in a rapidly changing environment, Missha ensures their ingredients are safely verified by using their custom absorption technology. The finished products enable everyone a chance to experience the beauty created by the voices of their customers. Missha's products are simple yet classic, and come with a history of experience and successes. With 10 million fans worldwide, need I say anymore?