Goodal literally stands for "good + all". Goodal thrives in making good skincare products that are good for all. They believe things should be simple and that Good skincare shouldn't be complicated or overwhelming. Inspired by Korean mother nature and driven by innovative technology, Goodal has committed to formulating products with pristine, natural, and clean ingredients. All their products are free of parabens, sulfates, phthalates, and other toxic ingredients. Goodal's vegan rice line is one of its successes, derived from rice from Korea's Jeyu island, it helps to retain moisture, repair, and strengthen skin barrier. Be sure to put some goodness on your skin with Goodal.