As its name suggests, the brand uses nature derived ingredients to bring you the best of nature's goodness. Its motto: "Not Just Another Cosmetic Brand, But A Life Style of SKINTERTAINMENT". Nature Republic believes in the perfection of nature. It aims to discover gifts from pristine nature around the world and to provide them in the most natural state to customers. Nature Republic customers enjoy a wide range of products from day-to-day basic skincare and beauty products, which are both creative and practical. They deem themselves apart from their competitors by providing a one-stop solution for all beauty care needs. They are in collaboration with K-pop group NTS 127, therefore the brand has a great a share followers.