Innisfree's name is inspired by William Butler Yeats, "The lake isle of Innisfree". It's a poem that expresses the longing to leave behind urban life to escape to a beautiful peaceful island. The anticipation of being around fresh flowing rivers and green crisp landscapes with abundance of nature, just like Korea's very own pristine Jeju island. Innisfree boast its innovative natural portfolio from the home of its own Jeju island and all it's abundance of nature-preserved goodness ingredients. Jeju's volcanic origins is a fertile oasis and has a unique ecosystem with unparalleled resources to nurture beautiful skin. As much as its products bring a 'wow', it's packaging is also beautiful and aesthetic. Their proprietary extraction methods preserve the purity and potency of these wholesome ingredients from plant to product, offering advanced formulas that safely address all skin concerns without the use of harmful chemicals and preservatives. With the wonders of nature at the heart of Innisfree, it also vows to take care to preserve and protect the environment in all that they do. Innisfree is Korea's no.1 K-beauty brand and therefore, are at the forefront of beauty innovations that deliver solutions that help preserve skin’s youthful glow. Innisfree - pristine nature in every pot - you cannot claim to be a K-beauty fan if you have not tried Innisfree!