At I'M MEME, it is believed that beauty should be a fun and enjoyable experience, but at the same time, use extremely efficacious high quality products that deliver. By inspiring to think of its consumers first before a new product, it boasts to bring unique personalities and experiences along with it, no matter what age or gender. They create products that are both easy and fun to use because I'M MEME believe you deserve a better experience with your skincare and makeup routines. They expose their secret as using 'data' as the main ingredient, then blending it with innovation, technology, and analytics to create the next product, inspired by the community. They strive for all their products to be vegan and continue to bring the highest performing products using the best, most efficacious ingredients. I'M MEME products are both attractive, fun, energetic, and on the go - this is a must have brand in your cosmetics bag!